KFC IS DOUBLIN’ DOWN!
When I first heard about the Double Down I thought it was a joke. I was thinking to myself, “there is no possible way there is a sandwich out there like this.”
The thing that got me was all the negative things being said about the Double Down. But I read a pretty interesting post from the BNET Food Blog that cleare a lot up for me. There were a lot of things being said about the sandwich that were just word-of-mouth, but not always fact.
The fact of the matter is KFC used very effective marketing strategies in order to reach their target audience.
I have yet to try the Double Down myself. I’m a little weirded out by the fact that it had no bread. But if you read the blog the BNET Food Blog posted it may change your mind about the sandwich!